Crafting and executing bespoke Go-To-Market (GTM) strategies and perfecting your business operations, to drive your company's success.

Our Services for Startups and SMBs / SMEs

  • Go-To-Market (GTM) strategy development and execution.

  • Fractional CEO, COO, CRO.

  • Establishing and onboarding B2B Sales teams.

  • Creating a Sales Bill of Materials (BoM).

  • Providing marketing support for product development.

  • Facilitating business enablement settlement.

  • Developing an investor pitch deck for presentations.

  • Etc.

GTMizer for startups, GTM planning, Go-to-Market, business strategy, launch
GTMizer for startups, GTM planning, Go-to-Market, business strategy, launch
"Launch"

  • Defining activities to ensure readiness and reinforce the Scaling Plan.

  • Fractional CEO, COO, CRO.

  • Evaluating and enhancing business processes.

  • Deploying CRM and other business enablement solutions.

  • Designing and implementing sales reporting and Business Reviews (xBR) procedures.

  • Sales team onboarding.

  • Etc.

GTMizer for startups, GTM planning, Go-to-Market, business strategy, launch
GTMizer for startups, GTM planning, Go-to-Market, business strategy, launch
GTMizer for startups, GTM planning, Go-to-Market, business strategy, launch
GTMizer for startups, GTM planning, Go-to-Market, business strategy, launch
"Get ready for Scale-up"
"Devil's Advocate assessment"

Discover a new way of thinking as we challenge the sustainability of your product or business ideas. Show us your confidence – let's see how solid your concepts are!

GTMizer for startups, GTM planning, Go-to-Market, business strategy, launchGTMizer for startups, GTM planning, Go-to-Market, business strategy, launch
GTMizer for startups, GTM planning, Go-to-Market, business strategy, launchGTMizer for startups, GTM planning, Go-to-Market, business strategy, launch
GTMizer for startups, GTM planning, Go-to-Market, business strategy, launch
GTMizer for startups, GTM planning, Go-to-Market, business strategy, launch
GTMizer for startups, GTM planning, Go-to-Market, business strategy, launchGTMizer for startups, GTM planning, Go-to-Market, business strategy, launch
GTMizer for startups, GTM planning, Go-to-Market, business strategy, launchGTMizer for startups, GTM planning, Go-to-Market, business strategy, launch
GTMizer for startups, GTM planning, Go-to-Market, business strategy, launchGTMizer for startups, GTM planning, Go-to-Market, business strategy, launch
GTMizer for startups, GTM planning, Go-to-Market, business strategy, launchGTMizer for startups, GTM planning, Go-to-Market, business strategy, launch
GTMizer for startups, GTM planning, Go-to-Market, business strategy, launchGTMizer for startups, GTM planning, Go-to-Market, business strategy, launch
GTMizer for startups, GTM planning, Go-to-Market, business strategy, launchGTMizer for startups, GTM planning, Go-to-Market, business strategy, launch

Portfolio companies

GTMizer for startups, GTM planning, Go-to-Market, business strategy, launch
GTMizer for startups, GTM planning, Go-to-Market, business strategy, launch
GTMizer for startups, GTM planning, Go-to-Market, business strategy, launch
GTMizer for startups, GTM planning, Go-to-Market, business strategy, launch
GTMizer for startups, GTM planning, Go-to-Market, business strategy, launch
GTMizer for startups, GTM planning, Go-to-Market, business strategy, launch
GTMizer for startups, GTM planning, Go-to-Market, business strategy, launch
GTMizer for startups, GTM planning, Go-to-Market, business strategy, launch
GTMizer for startups, GTM planning, Go-to-Market, business strategy, launch
GTMizer for startups, GTM planning, Go-to-Market, business strategy, launch
GTMizer for startups, GTM planning, Go-to-Market, business strategy, launch
GTMizer for startups, GTM planning, Go-to-Market, business strategy, launch
GTMizer for startups, GTM planning, Go-to-Market, business strategy, launch
GTMizer for startups, GTM planning, Go-to-Market, business strategy, launch
GTMizer for startups, GTM planning, Go-to-Market, business strategy, launch
GTMizer for startups, GTM planning, Go-to-Market, business strategy, launch
GTMizer for startups, GTM planning, Go-to-Market, business strategy, launch
GTMizer for startups, GTM planning, Go-to-Market, business strategy, launch
GTMizer for startups, GTM planning, Go-to-Market, business strategy, launch
GTMizer for startups, GTM planning, Go-to-Market, business strategy, launch
GTMizer for startups, GTM planning, Go-to-Market, business strategy, launch
GTMizer for startups, GTM planning, Go-to-Market, business strategy, launch
GTMizer for startups, GTM planning, Go-to-Market, business strategy, launch
GTMizer for startups, GTM planning, Go-to-Market, business strategy, launch

Projects geography

GTMizer for startups, GTM planning, Go-to-Market, business strategy, launch
GTMizer for startups, GTM planning, Go-to-Market, business strategy, launch
GTMizer for startups, GTM planning, Go-to-Market, business strategy, launch
GTMizer for startups, GTM planning, Go-to-Market, business strategy, launch
GTMizer for startups, GTM planning, Go-to-Market, business strategy, launch
GTMizer for startups, GTM planning, Go-to-Market, business strategy, launch
GTMizer for startups, GTM planning, Go-to-Market, business strategy, launch
GTMizer for startups, GTM planning, Go-to-Market, business strategy, launch
GTMizer for startups, GTM planning, Go-to-Market, business strategy, launch
GTMizer for startups, GTM planning, Go-to-Market, business strategy, launch
GTMizer for startups, GTM planning, Go-to-Market, business strategy, launch
GTMizer for startups, GTM planning, Go-to-Market, business strategy, launch
GTMizer for startups, GTM planning, Go-to-Market, business strategy, launch
GTMizer for startups, GTM planning, Go-to-Market, business strategy, launch
GTMizer for startups, GTM planning, Go-to-Market, business strategy, launch
GTMizer for startups, GTM planning, Go-to-Market, business strategy, launch
GTMizer for startups, GTM planning, Go-to-Market, business strategy, launch
GTMizer for startups, GTM planning, Go-to-Market, business strategy, launch
GTMizer for startups, GTM planning, Go-to-Market, business strategy, launch
GTMizer for startups, GTM planning, Go-to-Market, business strategy, launch
GTMizer for startups, GTM planning, Go-to-Market, business strategy, launch
GTMizer for startups, GTM planning, Go-to-Market, business strategy, launch
"A leading European IT consulting firm sought expansion into the Gulf countries, necessitating a fresh market approach. In response, we crafted a robust Go-To-Market (GTM) plan encompassing brand positioning, sales Bill of Materials, pricing, and comprehensive strategies. The execution of this plan yielded significant results, as evidenced by securing a long-term contract with a major regional player within a short four-month timeframe and also ensured a steady cashflow."

Past Projects

"A telematics company with global ambitions pursued a strategic roadmap for the simultaneous and rapid launch of profitable operations in multiple regions. Following meticulous market research, a comprehensive plan was presented to the board of directors, approved, and swiftly executed. Within two years, the strategy manifested in the establishment of fully operational business units in Mexico, India, Brazil, Estonia, and South Africa. The initiative involved the recruitment and training of new sales teams, the development and implementation of innovative xBR procedures, as well as the successful integration of a new CRM system and SAP. The partner network flourished, comprising 75 regional companies, contributing to a remarkable 64% year-over-year revenue growth."
"A successful manufacturer of medical equipment aspired to expand into new regions, yet their existing business processes posed limitations in adapting to new market requirements. In response, we formulated and implemented new business operations procedures, aligning them with innovative workflows. From the ground up, we developed a new CRM system, seamlessly integrating it with the corporate ERP through collaboration with a vendor. Simultaneously, a new Business Reporting procedure was created and implemented, complemented by comprehensive internal training for the sales department. These strategic initiatives not only enabled the company to launch new business activities but also ensured timely execution within the allocated budge"
GTMizer for startups, GTM planning, Go-to-Market, business strategy, launch
GTMizer for startups, GTM planning, Go-to-Market, business strategy, launch
GTMizer for startups, GTM planning, Go-to-Market, business strategy, launch
GTMizer for startups, GTM planning, Go-to-Market, business strategy, launch
GTMizer for startups, GTM planning, Go-to-Market, business strategy, launch
GTMizer for startups, GTM planning, Go-to-Market, business strategy, launch

About me

Hi,

My name is Pavel Lomonossov.    

    I'm a seasoned business executive with over 15 years of expertise spanning the IT, IoT, Telecom, Healthcare IT, and Telematics industries. Throughout my distinguished career, I've held various CxO management positions, successfully orchestrating the planning, launch, and direction of new business units across diverse global markets, including Europe, Asia, the Middle East, Africa, and Latin America. I worked with new start-ups, SMBs, and renowned companies such as Fluke Networks, GE Healthcare, and Omnicomm.

    Educationally, I hold a diploma in M.Eng. (Electronics) and am an alumnus of the prestigious London Business School (U.K.), where I earned my Executive Master of Business Administration (eMBA). Complementing my academic achievements, I hold multiple professional and IT certifications, including CISSP, MCSE, and Project Management Professional (PMP).

     Beyond my corporate endeavours, I've dedicated the last six years to mentoring at New Ventures BC, the University of British Columbia (UBC) Small Business Accelerator, and Techstars where I guide start-up companies in identifying strategic business opportunities and building their operational foundations.

GTMizer for startups, GTM planning, Go-to-Market, business strategy, launch
GTMizer for startups, GTM planning, Go-to-Market, business strategy, launch
Let's chat

Contact Us

Get in touch with our team to discuss how we can help your business thrive.